ROLLING STONE GOES GREEN

http://www.nytimes.com/2007/06/11/business/media/11rolling.html?_r=2&oref=slogin&oref=slogin

Rolling Stone recently announced that its magazine will now be printed on paper that has less of a negative impact on the environment. The magazine will be printing on paper supplied by Catalyst Paper, (http://www.catalystpaper.com) a Canadian paper mill, that plants the same amount of trees that it cuts down. The newly planted trees will not be cut down in the future. Though this certainly is a step in the right direction, the move is drawing criticism for not being green enough because the mill does not use recycled paper. Using recycled paper is certainly the most green step any magazine can take, yet no national magazine has committed to this. Magazine editors are concerned that the quality of recycled paper is not good enough, particularly for photos, but others argue that the technology of recycled paper has increased and has made the quality as good as non-recycled paper. As of now, the decision to switch to recycled paper is based on balancing green issues and the quality of the magazine.