WALL STREET JOURNAL is in for SOME CHANGES

Feb 13, 2008 at 7:30 pm Leave a comment

Since Rupert Murdoch has purchased The Wall Street Journal, there have been several major changes proposed for the newspaper. The goal for Murdoch is to make the WSJ the New York Times’ competition. Certainly, there is room in the industry for such a competitor, there’s hardly another paper than can compare to NYT, but making drastic changes to WSJ will lose core readership.

People read WSJ for news about money, the global economy, the stock market and business. No one reads the paper for the few articles about culture thrown in. Recently, there have been talks at WSJ for a new weekly culture section. These talks have just begun and are not far along. A culture section, coupled with a sports section that’s in the works, will destroy the WSJ as we know it. If Murdoch’s goal is to compete with NYT, the entire readership will change. Murdoch will certainly be successful in keeping the Journal afloat (he knows what sells), but today’s WSJ readers will probably stop paying for the newspaper or find their business/stocks/finance news somwhere else. WSJ will lose its niche and cater only to regular, old newspaper readers.

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