OUTSIDE MAGAZINE SAVES LOTS of TREES

Feb 19, 2008 at 5:55 pm Leave a comment

Outside magazine just announced that starting with its March issue, it will no longer print blow-in subscription cards into the magazine and will save thousands of trees. You know those cards, as the pesky ones that fall into your lap everytime you open a magazine. According to Outside, it will eliminate 20 million subscription cards, which results in saving 1,500 trees! It wasn’t said if that meant per magazine or per year.

The subscription cards will still be in newsstand issues, because they still generate a small percentage of subscriptions. Though Outside tries to peg this as an environmentally responsible thing to do, the real reason for the loss of cards is because it costs money to print them and already-subscribed readers renew online now rather than with the cards.

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